Insurance × Creator Economy

We make
insurance
famous.

Whole life policies, bundled coverage, annuity riders — we pair your products with the creators who make them as binge-worthy as sneaker drops.

Scroll
Row I — The Campaigns

The Trophy
Wall.

Every tile is a carrier that stopped buying stale impressions and started owning the conversation.

Whole LifeTikTok · LinkedIn

Meridian Mutual

"The 30-Year Promise"

Whole life made human — one TikTok at a time.

4.2M
Organic Impressions
Flip for ROI

Campaign ROI — Meridian Mutual

4.2M organic
Impressions
+340%
Conversion Lift
1,847
Policies Bound
$12.40
Cost Per Lead

"Whole life made human — one TikTok at a time."

Bundled CoverageInstagram · YouTube

Cascade Life

"Bundle & Thrive"

Bundled coverage that outperformed every paid channel.

$2.1M
Policies Bound
Flip for ROI

Campaign ROI — Cascade Life

2.8M reach
Impressions
+210%
Conversion Lift
3,200
Policies Bound
$8.90
Cost Per Lead

"Bundled coverage that outperformed every paid channel."

Annuity RidersYouTube Shorts · TikTok

Ironclad Annuity

"Retirement, Remixed"

Annuity riders explained in 60 seconds. 6M watched.

6.1M
Views in 30 Days
Flip for ROI

Campaign ROI — Ironclad Annuity

6.1M in 30 days
Impressions
+180%
Conversion Lift
920
Policies Bound
$19.20
Cost Per Lead

"Annuity riders explained in 60 seconds. 6M watched."

P&CTikTok · Pinterest

Northgate Insurance Group

"Protect What Matters"

P&C content that converted Gen Z renters into homeowners.

89%
Audience Retention
Flip for ROI

Campaign ROI — Northgate Insurance Group

3.4M reach
Impressions
+155%
Conversion Lift
2,100
Policies Bound
$14.80
Cost Per Lead

"P&C content that converted Gen Z renters into homeowners."

BenefitsLinkedIn · Substack

Vantage Health

"Benefits, Unboxed"

Employee benefits campaigns that HR teams actually share.

31K
New Policyholders
Flip for ROI

Campaign ROI — Vantage Health

1.9M reach
Impressions
+420%
Conversion Lift
31,000
Policies Bound
$6.20
Cost Per Lead

"Employee benefits campaigns that HR teams actually share."

Row II — The Creators

The Voices
Behind It.

Reach metrics rendered in hand-lettered scale. These aren't influencers — they're your next distribution channel.

TikTok
Personal Finance

@policyplaybook

Turns actuarial tables into viral content. Known for the "30-second policy explainer" format.

2.4M
Followers
8.2%
Eng. Rate
Whole LifeAnnuities
LinkedIn · YouTube
B2B Insurance

@underwrittenlife

LinkedIn's most-followed insurance voice. Corporate buyers trust this creator over any ad.

340K
Followers
5.7%
Eng. Rate
Bundled CoverageP&C
Instagram · TikTok
Employee Benefits

@claimmaven

HR teams share her content in Slack channels. Turns open enrollment into must-watch TV.

1.1M
Followers
6.9%
Eng. Rate
HealthBenefits
YouTube · Podcast
Property & Casualty

@renewalrate

Deep-dive format creator. 45-minute policy breakdowns that Gen Z actually finishes.

680K
Followers
4.4%
Eng. Rate
P&CMulti-line
YouTube Shorts
Retirement Planning

@ridersonly

Short-form specialist. Each video ends with a policy inquiry link. 12% click-through average.

920K
Followers
11.3%
Eng. Rate
Annuity RidersLife
890Kavg views · @policyplaybook120Kavg views · @underwrittenlife450Kavg views · @claimmaven220Kavg views · @renewalrate1.2Mavg views · @ridersonly890Kavg views · @policyplaybook120Kavg views · @underwrittenlife450Kavg views · @claimmaven220Kavg views · @renewalrate1.2Mavg views · @ridersonly
Row III — Recognition

The Ink
Is Real.

Awards, press mentions, and numbers that don't require a footnote. Laid out like clippings on a notary's desk.

Insurance Marketing Summit

Best Creator-Led Campaign 2025

For transforming how carriers communicate with the next generation of policyholders.

Nov 2025
Insurance JournalSep 2025

"The Agency That Taught TikTok to Sell Term Life"

Underwrite has cracked the code on compliance-safe creator content — and carriers are paying attention.

As Featured
Internal Data · 2025
14×
Average campaign ROI
YTD 2025
Forbes InsurtechJul 2025

"Why Every Regional Carrier Needs a Creator Strategy Now"

Featuring Underwrite's methodology for turning compliance-heavy products into shareable content.

As Featured
Cannes Lions — Branded Content

Shortlist — Financial Services

Recognized for the "30-Year Promise" campaign's blend of emotional storytelling and policy education.

Jun 2025
Aggregate · All Clients
89K+
New policyholders attributed
2024–2025
Business Insurance MagazineMar 2025

"Underwrite Lands $12M Series A to Scale Creator Compliance Tech"

The round will fund a proprietary compliance review layer for insurance creator content.

As Featured
The Empty Frame on This Wall Has Your Name on It

Bring Us Your
Next Campaign.

Every carrier on this wall was once a CMO tired of buying the same stale Google ads. The ones who moved first own the conversation now.

47+
Carrier Partners
$180M+
Premiums Influenced
89K+
Policyholders Acquired
14×
Average Campaign ROI

The empty frame on this wall has your name on it.

Correspondence

Let's Write
Your Campaign.

Tell us where you are. We'll tell you where your policyholders are watching.

We respond within 1 business day. No pitch decks until you ask.